Does the real estate brokerage matter when selecting an agent? (And what you should be looking for)

If you ask any of us here at Residencity whether the real estate brokerage matters when you are looking to hire, we’re going to tell you that it’s the real estate agent that matters, as they are going to be the ones doing the job, not the brokerage they work for.

A real estate agent should not be selected depending on the size of brokerage or how well known it is. A large firm demonstrates how well they recruit and keep agents, perhaps better training and support services, but this is not indicative of the quality of work that the firm does, as well as the agents. Each agent will have different accomplishments and methods of selling properties and it is important to find one whose style matches yours.

Choosing a real estate agent is similar to selecting a post-secondary institution. As a recent graduate out of high school you plan to study at UBC.  Are you choosing UBC just because it’s a well-known university or because of the degrees and programs offered?

In the end, the name of the real estate brokerage does matter to an extent, but should not be a major deciding factor when selecting your agent. Upon selling a house, real estate agents are the ones that the sellers thank, have a lasting connection with and recommend to their friends, not the real estate brokerage. It is important to keep in mind that there will be good brokerages, satisfactory brokerages and that it is important to do your homework on the real estate agent and assess what they have done, and are willing to do for you.

This brings us back to Residencity. We are a small team that values service above everything. We do a pre-inspection, staging, high quality photos and video as those are the things that are going to make your house stand out beyond the others. Call us at 604.288.9166 or email us for a consultation to see what we can do for you.