Why do most buyers use a real estate agent?

Buyers use real estate agents because purchasing a property is a big commitment and similar to buying a car, you probably want to have someone assist with the process and help you make informed decisions. The real estate industry is designed in such a way and has evolved to the point where most people nowadays will not even think of purchasing a property without proper consultation with a real estate agent.

It is especially important to have the guidance of a real estate agent in this day an age with the lack of structure and standard of quality for how things are done. Let’s take a look at the app by realtor.ca, the biggest real estate website out there run by Canadian Real Estate Association (CREA).

Over 3000 users have rated the app 1 star and over 55% of all the users have rated the app below 2 stars
realtor.ca app

Results as of Monday, October 3rd 2016, 12:23 PM via Google Play Android App Store 

Now if you look at the first three reviews on the Apple iTunes Store, you can see that Apple users are just as dissatisfied with the app, leaving 1 star reviews.

realtor.ca app itunes
Results as of Monday, October 3rd 2016, 12:23 PM via iTunes Store

Once you do manage to find a website or an app to search for properties the secondary problem kicks in: small photos, inadequate details and basic filter (eg. houses with basement) do not exist. It’s no wonder that people turn to real estate agents when looking to invest in a property.

The industry is designed to make people depend on real estate agents when buying a property, but this does not necessarily mean that working with one is a bad idea.  It just means that you need to find an agent who can dig through the poorly listed properties and help you find the right one.

Residencity has the goal of having the seller work with a real estate agent whose best asset is their quality of service and will sell your house with your best interests in mind. Interested in what we do? Call us at 604.288.9166 or email us for a pre-inspection for your home and see what else we do differently compared to other agents.