Real estate agents are walking advertisements. The way they conduct themselves in public is considered a representation of how they work and is usually the first impression that a potential client receives from them.
Let’s talk about the cars of real estate agents. We have two well-dressed real estate agents and at first glance, the individual driving the BMW seems like an agent who has many clients and has closed many successful deals. The fellow with the Honda, may be an individual who is starting out in the real estate field and is not as experienced yet.
Although we know that this may not necessarily be the case, our subconscious makes these assumptions for us whether we realize it or not and oftentimes it plays into our decision making. In reality, the individual driving the Honda may have purchased and paid the car off in full whereas the agent driving the BMW may be leasing it, paying several hundred dollars per month.
What we’re NOT trying to say here is that the agent driving a Honda is the better agent. What we’re TRYING to say here is that the brand of car your agent drives is a tool they use to market themselves, and not so much a representation of how hard hard of a worker or successful they are as an agent. Although this goes against our assumptions, it would simply be incorrect to label that one agent is working harder than the other simply by the car they drive.
When choosing a real estate agent, evaluate the agent’s marketing plan by seeing what they have done in past. Not everything in the marketing plan benefits you. Head on over here for our cheat sheet to on how to interpret real estate agent marketing plans, or even simpler, call us at 604.288.9166 or email us to list your home.